FACEBOOK // Facebook Blueprint Training's Updates & New Modules!

Curious about Facebook's Blueprint training? Since writing my article about doing all of the Facebook Blueprint training modules, Facebook has made an update to the learning format which makes for a far better user experience opposed to the overwhelming list previously shown! The courses are grouped into categories as per the below:

• Get started with Facebook
• Get started with advertising
• Learn advanced buying options
• Target the right audience
• Build awareness
• Drive consideration
• Generate leads
• Promote my app
• Increase online sales
• Increase in-store sales
• Choose ad formats
• Get creative inspiration
• Manage Ads 
• Manage Ad Performance
• Learn about Messenger 
• Learn about Instagram
• Distribute and Monetize Content

The last section, Distribute & Monetize Content, appears to have the largest amount of new courses, such as: 

• High-Quality Live Video With the API
• Protect Content with Rights Manager
• Monetization Manager Onboarding
• Audience Network Native Ads

But there are a couple other new ones like: 

• Bring Your Business Story to Life With Instagram Stories (under the Learn about Instagram section) 
• Understanding Multi-Touch Attribution and Understanding Facebook's People-Based Measurement (both in the Measure Ad Performance Section)

I'll let you know how the new ones go - really looking forward to it!