GOOGLE // Google Display Advertising

What is the Google Display Network?

1. Millions of Placements
2. Robust targeting options
3. Advertise in smartphone apps 
4. Launch video ads (high data costs but experiential)
5. Easily deployed within Adwords

Benefits of Google Display Advertising: 

1. Awareness
2. Reach the people who are not already looking for you (not actively searching)
3. Potentially a less competitive environment
4. “Feed” your customer funnel

Consider the different customer types!
Watching Youtube videos
Using apps on smartphones
Browsing content pages
Shopping on tablet
What websites do they hang out on?
What are their interests?
Consider the different customer types of Bob’s bike shop…
Weekend Riders
Racing Enthusiasts 
Weekday Commuters 

Why Google Display Advertising?

1. Feed more search traffic
2. New, more creative ad opportunities 
3. Quick, cost effective brand building
4. Sophisticated targeting, low risk options 
5. Easily deployed within Adwords

How does the Google Display Network work?

1. Google AdSense
Websites, blogs, publishers
Really broad reach based on specific interests

2. DoubleClick
Real-time marketplace partnered with the Google Display Network for buying and selling advertising

3. Youtube
TrueView In-stream 
TrueView In-Display

Multiple Ad Formats 
Standard Text Ad
Rich Media Ads
Image Ads on Content Pages
Video Ads
Like Box – When someone hovers – a bit of a qualified lead
Youtube Mast head in lightbox
Hover to Play ads